Overcoming Shoulder Season in the HVAC & Roofing Industries with Expert Estee Jaacovi & Rich Rogers
Shoulder season is something that makes both roofing and HVAC contractors alike nervous. It’s those traditionally “slower” months in between your busy season. However, shoulder season doesn’t have keep you up at night if you properly plan for it.
CertainPath Coaches Estee Jaacovi (HVAC) and Rich Rogers (roofing) talk about how to manage shoulder seasons in their respective trades. They share insights like how to:
· Prepare for shoulder seasons months in advance.
· Outbound current and previous customers in a way that immediately impacts your call volume.
· Properly cloverleaf neighborhoods near jobs that wins homeowners over, rather than them asking you to leave.
· Market your business to reduce the sting of shoulder season, and how to market yourself during shoulder season.
· Utilize training in a way that ensures your people are doing the very best on every single opportunity.
· Use the shoulder season as an opportunity to refine your operations, which allows for smoother and more profitable growth.
· And so much more!
Show Notes
The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. Thank you to our sponsors:
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