$22MM+ & Growing: How Adam Vaillancourt Roofing & Construction Has Become One of the Largest Roofers in the Northeast by Prioritizing Profitable Growth; Creating a Culture that Embraces Failure; & Focusing on Positively Impacting Both Its Customers & Employees

Adam Vaillancourt Roofing & Construction is one of the largest roofing contractors in the Northeast (if not the US) with revenues surpassing $22M annually. The operation has steadily grown 15% annually the last three years. The journey hasn’t always been easy. Adam started the business when he was only 29 years old with a rusty pickup truck and $3,000. Adam’s commitment to excellent service allowed the company to grow faster than he ever wanted. By 2015, Adam Vaillancourt Roofing & Construction was $5.3MM, but Adam was miserable. The company was profitable, but it was disjointed. Adam felt the pressure of the world on his shoulders. Looking for help, he found CertainPath. It proved to be one of several launching pads for this savvy contractor.
In this interview, Adam Vaillancourt and his General Manager Scott Knuckles sit down to discuss their journeys in the trades. But then, they reveal countless insights into how they’ve profitably grown the business from $5.3MM to more than $22MM. They explain how they…
· Built their superstar team of managers and leaders in the company.
· Created a multi-faceted marketing approach that’s kept the company loaded with leads, while many other contractors have struggled.
· Utilize one marketing strategy that increased leads 269%!
· Carefully determine which salespeople receive what leads.
· Crafted a highly successful repair division that receives outstanding reviews.
· Only hire people that match their core values.
· Identify people with the right traits and skills who will turn into incredible roofing salespeople.
· Onboard and train weekly with all their employees with a simple goal of everyone working to get better.
· Drastically reduced attrition in the business.
· Cultivated a company culture that accepts and expects people to make mistakes—and then learn from them.
· Regularly earn a 90+% Net Promoter Score, and they share how you can do the same!
· Relentlessly focus on every touchpoint the company has with its customers—and how to make that touchpoint an even better experience.
· Built compensation plans that heavily reward performance for every position in the company, including their sub crews.
· Added one critical position to the company that eliminates at least $120,000 in materials waste and helps create an outstanding customer service experience.
· And so much more!
Show Notes
The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way.
With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.
FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/
Thank you to our sponsors:
Yellowstone Local. Are you a home service company struggling to find experienced employees to hire? Then you need to schedule a meeting with Yellowstone Local, the undisputed leader in helping home service companies build high performing teams. Yellowstone Local doesn't just fill open positions; they shift your entire recruiting paradigm. Changing your brand into a magnet for amazing people and helping you hire people that embody your vision, your drive, and your commitment to excellence. With an intentionally extensive approach, you’ll have a partner that builds and executes the entire process for you, saving you time and money while getting the best results. So in an industry where your product is your people, don’t settle for less where it matters most. Visit Yellowstonelocal.com today and experience a different way to hire. For more information, contact Warren Lentz at (512) 962-2638 or warren@yellowstonelocal.com.
HD Supply. At HD Supply, our job is helping you do yours. We are uniquely positioned to help drive your business through unrivaled access to professional-grade Plumbing, Electrical and HVAC products and innovative business solutions such as our Stockwise Inventory Management program fully customizable to meet your needs and improve productivity. Our national network of distribution centers and more than 2200 store locations provide national reach with a local focus, providing unmatched convenience and product availability. We Power Pros to Do More.
Moen. As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen, bath, and smart water security products, each delivering the best possible combination of meaningful innovation, useful features, and lasting value. Moen strives to be the most durable, reliable, and easy to install brand of faucets. Moen leans on Pros to help continue to drive consumer innovation needs and influence Moen’s engagement with consumers in a meaningful way. For More information, visit https://plumber.moen.com/
GOODMAN. Have you heard? Goodman has turned HVAC on its side. At first glance, the new Goodman SD Inverter Heating and Cooling System for ducted homes looks very different than your traditional system. But at 53% lighter and 40% smaller than a traditional cube style unit, it’s easy to transport and is designed to optimize space, comfort, and performance. The Goodman GTST connected thermostat provides the ultimate inverter experience when installed as part of a Goodman SD inverter system. The Goodman’s GTST thermostat has a compact, non-intrusive design featuring voice control through Amazon Alexa and Google Home. Goodman remains focused on providing high-quality products at an affordable price. It’s no wonder homeowners and local contractors say, “Thank goodness for Goodman.®” Be sure to visit goodmanmfg-dot-com or “Follow” Goodman Air Conditioning and Heating on Facebook, Instagram, LinkedIn and YouTube for see more on the new Goodman SD.
$22MM+ & Growing: How Adam Vaillancourt Roofing & Construction Has Become One of the Largest Roofers in the Northeast by Prioritizing Profitable Growth; Creating a Culture that Embraces Failure; & Focusing on Positively Impacting Both Its Customers & Employees
Broadcast by