Barry Bourassa of SGI talks about the extreme value of coaching—not just training—your people.
What’s the difference between training and coaching? At SGI, we talk so much about the value of training—and the impact is undeniable. Those companies that train their people both technically and in the art of sales and communication do exponentially better and have incredibly happy customers. But training alone doesn’t make for a happy employee… It can make a successful employee, but not one who enjoys what he does and will stay with you for the long haul. Given the limits of talented people in the trades, we need to hold onto every great employee we have. In this episode, SGI Coach Barry Bourassa shares his professional coaching background and explains the incredible value of coaching your people, not just training them.
Welcome to The Successful Contractor Podcast, Powered by Success Group International (SGI). A show for residential contractors about residential contractors… We chronicle business journeys, share insights, and celebrate successes in this wonderful industry. Thank you to our sponsors:
Goodman- Goodman Manufacturing Company L.P. produces a complete line of refreshingly affordable air conditioning and heating equipment. All Goodman brand products are designed, engineered, and assembled in the United States. For more information, visit goodmanmfg.com.
Synchrony Financial- Support for this podcast comes from Synchrony Financial. Allow homeowners to pay at a rate that fits their budget with a merchant fee that fits yours. Visit toolbox.mysynchrony.com for more information.
A.O. Smith- For millions of consumers, business owners, property managers and engineers worldwide, A. O. Smith has delivered innovative hot water solutions for over 70 years. Visit hotwater.com/contractor to see why becoming an A. O. Smith contractor can help you find new ways to connect with both your customers & potential customers, and take your business to the next level.
The Successful Contractor Podcast is a part of the Success Group International family. SGI is the largest, member-owned ‘best practices’ organization for independent, residential-services contractors. SGI provides its members a competitive edge through proven, proprietary management tools and expertise, marketing programs, training, and group buying power, along with a highly active and eager-to-help membership. For more information about Success Group International, visit www.yoursgi.com.