Customer Service Affects All Areas of Your Business – Revenue, Gross Margin, Net Profit, Employee Retention & More, with SGI Coach Michael Zeller
When talking to contractors who are new to SGI, often we will ask them this straightforward question: What kind of business are you in? The responses are typical: I’m in plumbing, HVAC, electrical, or roofing. But that’s not the right answer—not if you’re going to have a successful residential service operation. If you’re a retail contractor, you are in the customer service business. It just so happens you use your trade to service customers. In today’s episode, SGI Coach and Learning Alliance Trainer Michael Zeller shares his extensive insights into a critical concept: “Customer Service Affects All Areas of Your Business.” It really does—from your bottom line to your employee retention. Michael Zeller explains how you can build a stronger organization simply by putting the emphasis on customer service at all levels.
Welcome to The Successful Contractor Podcast, Powered by Success Group International (SGI). A show for residential contractors about residential contractors… We chronicle business journeys, share insights, and celebrate successes in this wonderful industry. Thank you to our sponsors:
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The Successful Contractor Podcast is a part of the Success Group International family. SGI is the largest, member-owned ‘best practices’ organization for independent, residential-services contractors. SGI provides its members a competitive edge through proven, proprietary management tools and expertise, marketing programs, training, and group buying power, along with a highly active and eager-to-help membership. For more information about Success Group International, visit www.yoursgi.com.
