Marketing: How to Stop Guessing and Think Strategically – SGI Monthly Member Discussion with Tim Boulden of Boulden Brothers in Newark, DE, and Brian Leech of Service Legends in Des Moines, IA
This episode is another SGI Monthly Member Discussion (MMD). These are interactive, LIVE programs where SGI members are interviewed on a particular topic. In this discussion, we talked to Tim Boulden of Boulden Brothers in Newark, DE, and Brian Leech of Service Legends in Des Moines, IA. The topic of today’s discussion is “Marketing: How to Stop Guessing and Think Strategically.” We cover an assortment of topics: branding, planning & budgeting, media options & strategy, target audiences, tracking, and more. Both Tim and Brian are members who’ve been with SGI almost a combined 40 years. They’re highly successful, seasoned contractors and marketers. In fact, both have been on The Successful Contractor Show within the last 12 months. We valued their insight on marketing so much; we thought it was appropriate to bring them back on this valuable topic.
Welcome to The Successful Contractor Podcast, Powered by Success Group International (SGI). A show for residential contractors about residential contractors… We chronicle business journeys, share insights, and celebrate successes in this wonderful industry. Thank you to our sponsors:
Redesign.co - As an SGI member, you can receive a 100% fully optimized website that’s hosted for free! Have a website you like already? Redesign.co can dramatically boost your presence on Google free for 90 days. Redesign.co also a full-service digital marketing agency that can assist you with all your online needs, including PPC. Call 208.261.9898 or visit sgileads.com for more information—including, see how you can get a free consultation of your current website!
Company Cam –Are communication issues holding your business back? CompanyCam is a photo documentation app designed for contractors, by contractors. It’s flexible, customizable, and feature-rich—there’s a solution for every gap in your process. Take unlimited photos and videos stored in the cloud, share custom reports, create before & afters, and keep everyone on the same page—from in the office on a computer, or on a job site on your phone. Set your business up for growth with clear organization and simple documentation. Do your business a favor and get started with CompanyCam today at companycam.com/sgi or in the App Store.
NAVAC. NAVAC is a global manufacturer has dedicated over 25 years to the manufacturer of vacuum pumps, recovery solutions and HVAC tools. NAVAC draws upon its commitment to technical innovation, customer service and R&D investment to develop tools that deliver efficiency, accuracy and ease of use in the real world. Visit www.navacglobal.com for more information.
Professional Plumbing Group. How many hours in a day do your plumbers waste because you do not have the right part for the job? This problem leads to additional issues and reduced productivity, poor customer satisfaction, and increases your cost per job. Professional Plumbing Group (PPG) can help you solve all those issues and more! We have everything you need to help your business grow and become more profitable by allowing you to focus on plumbing not inventory management, product selection and so much more. Go to authorizedplumberprogram.com for more information.
The Successful Contractor Podcast is a part of the Success Group International family. SGI is the largest, member-owned ‘best practices’ organization for independent, residential-services contractors. SGI provides its members a competitive edge through proven, proprietary management tools and expertise, marketing programs, training, and group buying power, along with a highly active and eager-to-help membership. For more information about Success Group International, visit www.yoursgi.com.
