22% Net Profit! How Kelly Good of Good’s Roofing in Burton, MI, Has a Happier Team, Happier Clients, and Happier Life by Targeting the Right Customers!

Today’s show features Kelly Good of Good’s Roofing in Burton, Michigan. Kelly is a great, hardworking guy, who’s been a great SGI member for many years. He’s also proof that less is more! As you will hear, for a long time, Kelly and his wife Michelle would chase topline revenue dollars. They’d hire more people, sell more jobs, and ultimately, they were generating close to $5 million in revenue a few years ago… But it wasn’t what they wanted out of their business. Fast forward to 2020. Good’s Roofing did $1.8 Million, but it was at 22% net profit! And in 2021, Kelly expects the same net profit once again. Here’s the best part: Kelly said he has more control over his business than ever before. Good’s Roofing is highly selective about the clients they take. That means they have customers who pay their prices and are happy. Their technicians are making great money and have great work/life balance. And Kelly has more free time to work on the business proactively; coach his youngest son; and soon he’ll be working on a cabin on a new piece of land Michelle and he acquired. Kelly and Michelle are a great lesson that you can have a sensational life in the trades, and it doesn’t always mean chasing top-dollar numbers. It’s the bottom ones that matter.
Welcome to The Successful Contractor Podcast, Powered by Success Group International (SGI).  A show for residential contractors about residential contractors…  We chronicle business journeys, share insights, and celebrate successes in this wonderful industry.  Thank you to our sponsors:
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Learning Alliance. What would it mean to your business to have a $3 million sales producer in your HVAC or roofing business?  How about an electrician or plumber who generates $600,000 or more in revenue?  Those numbers would change your business—we see them all the time.  How? It happens when Success Group International members send their people to Learning Alliance training.  Learning Alliance offers high impact, in-person and virtual communication and sales training geared toward generating results, while turning customers into raving fans.  SGI members can learn more about Learning Alliance and its offerings by visiting its new Training Portal on SGI’s internal website, SGI HUB. Learning Alliance is an exclusive benefit to SGI members.  Non-members can learn more by calling: 866-344-0789.
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22% Net Profit! How Kelly Good of Good’s Roofing in Burton, MI, Has a Happier Team, Happier Clients, and Happier Life by Targeting the Right Customers!
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