Joel Bertsch Success Story

Joel Bertsch started his business in new construction with a little residential replacement—but no service work. In 2014, even though revenues always increased each year, his profit margins were up and down. He was looking for a change and made a huge one. Today, JA Bertsch Heating & Cooling, in Coeur d'Alene, Id, is a residential service and replacement company first and foremost, and they’ve more than TRIPLED their revenues, at a healthy profit margin. Best of all, Joel is modest and down-to-earth regarding his success. There’s no doubt what he, his wife Kim, and their team have done in a short period of time is astounding.

Welcome to The Successful Contractor Podcast, Powered by Success Group International (SGI).  A show for residential contractors about residential contractors…  We chronicle business journeys, share insights, and celebrate successes in this wonderful industry.  Thank you to our sponsors:
·        Goodman. Goodman Manufacturing Company L.P. produces a complete line of refreshingly affordable air conditioning and heating equipment. All Goodman brand products are designed, engineered, and assembled in the United States. For more information, visit
·        A.O. Smith. For millions of consumers, business owners, property managers and engineers worldwide, A.O. Smith has delivered innovative hot water solutions for over 70 years. Visit to see why becoming an A. O. Smith contractor can help you find new ways to connect with both your customers & potential customers, and take your business to the next level.
·        Schneider Graphics. Schneider Graphics delivers the combination of premium 3M vinyl, a nationwide network of 3M Certified graphics installers, and over 25 years of unmatched customer service in the commercial vehicle wrap industry. It’s truly one of the most economical and effective advertising mediums. On average the cost of a vehicle wrap is ONLY $.46 per 1,000 impressions. For more information, go to
The Successful Contractor Podcast is a part of the Success Group International family.  SGI is the largest, member-owned ‘best practices’ organization for independent, residential-services contractors. SGI provides its members a competitive edge through proven, proprietary management tools and expertise, marketing programs, training, and group buying power, along with a highly active and eager-to-help membership. For more information about Success Group International, visit
For more information about Success Group International, go to: © 2020 Aquila Investment Group, LLC